Food Interactive Packaging Design Method Based on User Emotional Experience

Based on the interactive food packaging design method based user’s emotional experience, specific scheme is completed. On basis of analyzing current situation industry, this paper discusses competitive driving factors between demand side and enterprise for packaging, integrates experience into reality focuses practical solutions experience. Incorporating user Yuan, 2022 Liu, 2020 beneficial to both impact brands promotion product sales. has played a very important role in market competition. At same time, through cases, closely focusing it innovatively tried convert users core designers adopted small-batch customized production mode. This plays certain guiding reference design. takes as research perspective object, uses three-level theory emotionality guide, explores path by means literature analysis, fieldwork, case experiments, summarizes design, principles, methods.